Mark Your Posts
Technorati uses tags to classify blog posts. You can see all posts related to ‘attention’ at technorati.com/tags/attention. Technorati uses a special syntax for tagging posts. For WordPress there are several plug-ins that create the tags for you. I recommend that you do not display the tags on your web site since that gives your reader several opportunities to wander away from your site. Since Technorati gets its content from your RSS feed that’s where the tags need to be. A good WordPress plug-in for this is: AutoMeta
If there is a two-word tag such as, ‘attention age’, one will not have to list all of the permutations. These posts will be listed by Technorati under ‘attention age’, ‘attentionage’, ‘attention’, and ‘age’, automatically.
In addition to any tags that you explicitly add to your pots, Technorati will also use the categories you post was associated with as tags.
Ping Technorati
You must alert Technorati once you have posted comments on a blog. To do this you have to ping Technorati, unless you are employing a service such as Ping-o-matic which does it for you. If you have to do it yourself, put rpc.technorati.com/rpc/ping among the sites your blogging software contacts. When using WordPress, this is accomplished by entering the information into Options > Writing > Update Services.
Get information on Tag and Search Feeds
We’ve already established that commenting on other blogs is a great way to get attention. But how do you know when there is an appropriate blog post to comment on? Find a tag or do a search on a topic you have expertise in. Above all the search results there is a small RSS icon that allows you to subscribe to the search results. Add the URL to your favorite RSS reader and anytime a new blog post is written about your topic you will be notified. You can then quickly jump to that blog and write a comment.
Technorati WTF
If you feel out of the loop, consider using a specific feature available on sites such as “Technorati.” This feature allows direct contact with internet users that are advocates of specific topics and technology. They can then proselytize, and you will discover the reasons why things are currently popular. This can be accomplished by creating a comment on a topic without explanation, then point it to your web log.
Increase Your Ranking
Technorati uses a system that ranks your online blog by the number of other blogs that point to your site. If you want to improve your rating, you need to understand how the system works.
1. Multiple links from the same blog to yours only count as one incoming link. You need to be active on many different blogs with comments, guest posts and links within regular posts.
2. Only links created within the last 180 days are counted. You cannot rest on your laurels or your ranking will start to sink.
For the previous five Technorati tips please see part 1 of this article or go to my blog AttentionRich.com.
Learn how to market in the attention age from Nick Dalton at http://www.AttentionRich.com
- Nick Dalton
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